ABSTRACT
The WHO, in collaboration with national and international health authorities, set the standard for preparing global healthcare systems facing the pandemic which claimed more lives than any other single disease during the corona pandemic. The preparedness and management of the pandemic, being the subject of national priority, witnessed concrete measures taken by the Indian Government to fight the pandemic with executive support of the Ministry of Health and other nationwide Health Services. Ayurveda, an Indian indigenous wholistic healthcare approach, was widely adopted at large. Ayurvedic medicine producing companies saw exponential growth in their revenue during the period of pandemic. This chapter aims at exploring responses of certain constituents of the Ayurvedic treatment system in India-the leading Ayurvedic companies and AYUSH department-to the coronavirus pandemic. The Ayurvedic companies and the AYUSH department responded to the pandemic in a varied way including product diversification, digital marketing, and promotion of yogic exercises and herbal remedies. © 2022, IGI Global.
ABSTRACT
The chapter provides for developing an understanding of the various aspects of employee engagement, namely the concept, levels, and techniques for measuring employee engagement during and after COVID-19. It explores employee engagement practices and its implications in some selected organizations during and after the pandemic. It highlights the most affected dimensions of employee engagement. Additionally, this chapter maps the practices followed by various industry organizations and presents these practices as a way forward to overcome the hurdle of keeping employees engaged in the new normal. The findings indicate that the organisations appeared to have made considerable changes in their employee engagement strategies and have integrated technology at a large scale to suit the remote work environment and emotional well-being as well. © 2022, IGI Global.
ABSTRACT
The COVID-19 pandemic was an extreme exogenous shock that had an adverse impact on every facet of human lives, including business. However, the pandemic has also provided an opportunity for companies to alter their business models by adopting digitalization, innovative customer interfaces, and innovative cost and revenue structures. In order to continue not only surviving but thriving through the effects of the pandemic, businesses will have to further improve and realign their models to engage clients, reskill their workforce, and advance the use of supportive technologies. Cases on Emerging Market Responses to the COVID-19 Pandemic provides a set of case studies on corporate and functional strategies adopted by firms irrespective of their industry, ownership type, or size. It highlights the innovative approaches of dealing with crises to survive and sustain the performances that better suit the unique requirements of the pandemic. Covering topics such as crisis management, innovative management strategy, and social entrepreneurship, this book is an essential resource for business leaders, government organizations, hospital administration, educational administration, computer scientists, researchers, and academicians. © 2022 by IGI Global. All rights reserved.